Captions:
The Lagermax Group would like to work towards a collaborative and professional social media presence.
In order to implement this, the social media objectives must be clearly defined and communicated
externally and internally.
In the following paragraphs we will specify the objectives and the needed actions to achieve those.
Content is not just an image and a caption. Content on social media includes precise core messages from the Lagermax Group,
interesting topics, the right style of communication with followers, as well as uniform and professional image quality.
Which key subjects can and should be communicated on social media? Which topics or postings do need an approval from another or higher authority?
Which wordings should be avoided, how are hashtags used and how does the Lagermax Group react to which type of comments?
Form of address each target group on social media. It is very important that the respective target group of the individual social media channels is addressed correctly.
Instagram:
LinkedIn:
Facebook:
Hashtags // branded hashtags
#lagermaxgroup #lagermax #togetherinmotion #logistics
#supplychain #fastdelivery #logisticssolutions #automotivelogistics #lagermaxexpress
For subsidiary companies and special services it is possible to use self-selected appropriate hashtags.
Strong brand = consistent Corporate Design
The aim is to design all communication media in terms of logo, colour, image and font in such a way that they have a high recognition value. Especially in Social Media the brand recognition is very important.
Image data bases / Templates
You will get Corporate Design compliant templates of the Headquarter via mail for creating your postings. If you have any problems with opening or editing them, please contact socialmedia@lagermax.com.
LinkedIn - Recommendation
Portrait format 4:5 | Minimum: 1,080 x 1,350 pixels | Optimal: 1,200 x 1,500 pixels
Square format 1:1 | Minimum: 1,080 x 1,080 pixels | Optimal: 1,200 x 1,200 pixels
Landscape format 16:9 | Minimum: 1,200 x 630 pixels | Optimal: 1,920 x 1,080 pixels
Facebook - Recommendation
Portrait format 4:5 | Minimum: 1,080 x 1,350 pixels | Optimal: 1,200 x 1,500 pixels
Square format 1:1 | Minimum: 1,080 x 1,080 pixels | Optimal: 1,200 x 1,200 pixels
Landscape format 16:9 | Minimum: 1,200 x 630 pixels | Optimal: 1,920 x 1,080 pixels
Story format in Messenger 9:16 | 1,080 x 1,920 pixels
Instagram - Recommendation
Portrait format 4:5 | Minimum: 1,080 x 1,350 pixels | Optimal: 1,200 x 1,500 pixels | Well suited for carousel posts
Square format 1:1 | Minimum: 1,080 x 1,080 pixels | Optimal: 1,200 x 1,200 pixels
Story and Reels format 9:16 | 1,080 x 1,920 pixels | Also suitable for IGTV videos | Safe zone of 250 pixels above and below for stories and reels!
There are common and content-based rules to be followed when managing a social media channel.
Dealing with source of information
Keep in mind: You will need a written consent of every single person who is pictured.
In case of any problems with data privacy please contact: socialmedia@lagermax.com
Always ensure, that on all pictures containing employees of Lagermax Group the industrial safety rules are observed. Protective clothes should be worn, as well as other industrial safety rules of Lagermax Group should be abided.
How does the Lagermax Group deal with messages of customers, feedback and/or criticism on Social Media?
In case of any problems, please contact socialmedia@lagermax.com.
Do always keep in mind:
- Criticism is taken seriously and seen as an opportunity for improvement if it is true. Complaints are always responded to,
ideally the customer is contacted directly per private message.
- On social media you should communicate and interact with your customers in the same way you do it face-to-face.
- Basically, there should be no difference between how you treat your customers on social media and in direct customer contact.
We provide the Styleguide templates with a link for editing. For this we use the platform Canva. Canva is a free online tool for graphic design. Please contact us at socialmedia@lagermax.com to get the link with the templates.
