Social Media Guidelines, Styleguide & CD Manual

Criteria to operate a regional account

  • There is no other account for this subsidiary and region yet
  • There is an employee capable of posting high quality content
  • There is enough content for at least one post per week on each active channel

Basic restrictions

  • Only one social media account per country and business area
  • Not all platforms need to be used
  • Coordinate your social media channels with the Headquarter
  • Announce your contact person, who is responsible for your social media accounts to the Headquarter
  • All social media managers will abide to the guidelines of the Headquarter during implementation

Contact persons of the
Corporate Communication Team:

Mr. Günter Fridrich, Mr. Andreas Holzer and Ms. Johanna Einwallner

Social media platforms that can be used:


  • Use 2-5 sentences each posting, not more
  • Use website links to give your followers an opportunity for more information
  • Use 2-5 proper hashtags and emojis

Social Media Objectives

The Lagermax Group would like to work towards a collaborative and professional social media presence.
In order to implement this, the social media objectives must be clearly defined and communicated
externally and internally.

In the following paragraphs we will specify the objectives and the needed actions to achieve those.


Which objectives does the Lagermax Group pursue on social media?

  • Brand Awareness – Set Lagermax as THE partner in logistics and transport solutions.
  • Image Enhancement – Talk more about who we are and how we work every day to make our services better.
  • Improved Customer Support – At Lagermax we care about the needs of our customers, they can reach out to us with every problem through all channels and platforms. We are there to provide solutions and support.
  • Traffic on international website – Get the attention over all digital channels and drive this attention to the website through engaging content.
  • Provide information about the Lagermax services – We have the right solution for challenges in transport, logistics and beyond.
  • Employer Branding – It’s great to be part of the Lagermax family! This is what we want to show on social media.

How can these targets be achieved?

  • Professional, uniform social media presence
  • Provide online contact support through social media
  • Use social media as a channel to listen to the Lagermax community and customers

Social Media Content

Content is not just an image and a caption. Content on social media includes precise core messages from the Lagermax Group,
interesting topics, the right style of communication with followers, as well as uniform and professional image quality.

Key subjects

Which key subjects can and should be communicated on social media? Which topics or postings do need an approval from another or higher authority?

Wordings & linguistic style

Which wordings should be avoided, how are hashtags used and how does the Lagermax Group react to which type of comments?

Form of address each target group on social media. It is very important that the respective target group of the individual social media channels is addressed correctly.


  • Using Emojis in captions: Yes
  • Using Hashtags in captions: Yes
  • Tonality: Casual, funny and a little bit cheeky


  • Using Emojis in captions: Not necessary
  • Using Hashtags in captions: Yes
  • Tonality: Polite and respectful


  • Using Emojis in captions: Yes
  • Using Hashtags in captions: Yes
  • Tonality: Casual, funny

Hashtags // branded hashtags

  • Please always use these common hashtags for the Lagermax Group:

#lagermaxgroup #lagermax #togetherinmotion #logistics

  • For Lagermax specialties you can optionally use the following hashtags:

#supplychain #fastdelivery #logisticssolutions #automotivelogistics #lagermaxexpress

For subsidiary companies and special services it is possible to use self-selected appropriate hashtags.


Strong brand = consistent Corporate Design

The aim is to design all communication media in terms of logo, colour, image and font in such a way that they have a high recognition value. Especially in Social Media the brand recognition is very important.


Image data bases / Templates

You will get Corporate Design compliant templates of the Headquarter via mail for creating your postings. If you have any problems with opening or editing them, please contact

Social Media Formats

LinkedIn - Recommendation

Portrait format 4:5 | Minimum: 1,080 x 1,350 pixels | Optimal: 1,200 x 1,500 pixels

Square format 1:1 | Minimum: 1,080 x 1,080 pixels | Optimal: 1,200 x 1,200 pixels

Landscape format 16:9 | Minimum: 1,200 x 630 pixels | Optimal: 1,920 x 1,080 pixels


Facebook - Recommendation

Portrait format 4:5 | Minimum: 1,080 x 1,350 pixels | Optimal: 1,200 x 1,500 pixels

Square format 1:1 | Minimum: 1,080 x 1,080 pixels | Optimal: 1,200 x 1,200 pixels

Landscape format 16:9 | Minimum: 1,200 x 630 pixels | Optimal: 1,920 x 1,080 pixels

Story format in Messenger 9:16 | 1,080 x 1,920 pixels


Instagram - Recommendation

Portrait format 4:5 | Minimum: 1,080 x 1,350 pixels | Optimal: 1,200 x 1,500 pixels | Well suited for carousel posts

Square format 1:1 | Minimum: 1,080 x 1,080 pixels | Optimal: 1,200 x 1,200 pixels

Story and Reels format 9:16 | 1,080 x 1,920 pixels | Also suitable for IGTV videos | Safe zone of 250 pixels above and below for stories and reels!


There are common and content-based rules to be followed when managing a social media channel.

Data privacy and Copyrights

 Dealing with source of information


  • All postings should contain any indication of sources. Especially when dealing with third-party images or content.
  • Business figures are not allowed to be posted in public. You must contact the Headquarter for an approval:

Dealing with personal rights

Keep in mind: You will need a written consent of every single person who is pictured.

In case of any problems with data privacy please contact:


Industrial safety rules

Always ensure, that on all pictures containing employees of Lagermax Group the industrial safety rules are observed. Protective clothes should be worn, as well as other industrial safety rules of Lagermax Group should be abided.

Community Management

How does the Lagermax Group deal with messages of customers, feedback and/or criticism on Social Media?
In case of any problems, please contact


Do always keep in mind:

- Criticism is taken seriously and seen as an opportunity for improvement if it is true. Complaints are always responded to,
   ideally the customer is contacted directly per private message.

- On social media you should communicate and interact with your customers in the same way you do it face-to-face.

- Basically, there should be no difference between how you treat your customers on social media and in direct customer contact.

With the following 4 steps you can solve conflicts in the web:

Correct reactions and answers


We provide the Styleguide templates with a link for editing. For this we use the platform Canva. Canva is a free online tool for graphic design. Please contact us at to get the link with the templates.

Downloads - CD

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6.29 MB

Are you unsure or do you have questions?
Contact our corporate communication team.